Introduction
- The photo sharing site INstagram is owned by Facebook
- An average Instagram user has an average of 821 follwers
Issues
- It is difficult to post to Instagram from your PC without using a mobile phone emulator program.
- You cannot see who follows you easily
- You cannot embed links in your posts
- You cannot amend posts
- A lot of post hijacking. 'Come visit/look at my page'. 'Listen to my music' etc
25 Top trips for Instagram
- Don't cheat the system - Don't buy follwers
- Instagram is a visual platform so improve the quality of your photos
- Develop a constant editing style. Use filters
- Be an active Instagramer. Regularly comment and engage
- Interact with the right people. Ones who are interested in you and what to engage
- Have a strong profile picture
- Optimise your bio. Make it fun, memorable and snappy
- Use all the hashtags (up to 30)
- Use the right hashtags to increase coverage and organic reach
- Geo-tag your images. It's 80% better in terms of reach
- Experiment with captions. Use questions
- Include a call to action. Tag a friend
- Tag other people in images
- Stay on topic
- Work on big trending topics
- Keep a constant schedule.
- Post at the right time (morrning, lunchtime and before bed). Posting about 9AM (UK) is optimal
- Switch to a business account which has more functionality
- Listen to analytics
- Reply to comments with a thoughtful comment
- Use Instagram stories as they have more recognition. Use all the features
- Use Instagram Live. Save show 24hrs
- Post more videos as they generally have more views
- Promote Instagram on social media to cross-cover
- Partner with fellow creators