The Wheel - Gitta de Ridder
We are delighted that our next LCM featured artist is our good friend Gitta De Ridder. It's very exciting times ahead as Gitta is set to self-release her latest album 'For Everything a Season' on the 23rd March. We have been a big fan of Gitta's music for quite a while now and it's been a joy to see Gitta's blossom into a very talented musician and songwriter. Our LCM #SongOfTheDay is Gitta's fabulous new single and one of my personal favourites from the new album, the very catchy 'The Wheel'.....a perfect song for the Spring.
"'The Wheel' encapsulates the natural, almost hypnotic, rhythm of travelling and speaks about how we see all things through our conditioned view,” Gitta comments. “About how we need to break down what we think we know to find our own voices and to realise what is truly important in life."
“The video shows the overwhelming nature of our modern need for ‘stuff’ and how we are being fuelled by advertisements and fashions rather than actually being present and focusing on true connection and importance."
“My director and editor friend Hannah Lovell and I made this video in the kitchen of my London home with a couple of 'extra hands' to help us out as you can see.” Gitta continues; “It was the second time we turned my kitchen into a 'video production studio' as we shot the video for Till the Day That I Die there too".
“We wanted to make something surreal but meaningful and were inspired hugely by the film work of Wes Anderson which we both love in terms of the styling and feel of it all. We had such fun on the day and while doing the edit! The 'product names picking' was a super fun game to play! I'd suggest anyone reading this try it out on a rainy day!
“Doing the 'stare vacantly into space while people put random stuff in front of me' shot was quite a challenge as it just felt so strange I couldn't keep a straight face initially. But we got there in the end! We're both extremely excited about how the video came out and I feel we've managed to put the message across we hoped to purvey. But you be the judge of that I suppose!"
'The Wheel' was released as a single on Friday.
Gitta is currently running a pre-sale and other goodies for the new album. All the details are on the link below for you.